Finnmarksløpet 2012 Officially Opened!

A proud Major of Alta, Laila Davidsen and NHO’s (The Confederation of Norwegian Enterprise) Kristin Skogen Lund made the official opening of Finnmarksløpet 2012. As a new ambassador for Finnmarksløpet, Skogen Lund described these days as a Finnmark event. This event is presented through newspapers, internet, GPS-tracking and TV. Through these channels the audience get to experience real people, real nature, real whether and real hard work! She believes this can have a positive ripple effect in the North. The real and the authentic is Finnmark’s trademark!